The only way to succeed in this game is to do it by the numbers. You have to bring in more customers then you loose (and, obviously always work hard at retaining and providing the best possible service). And in order to bring in new opportunities using a capital efficient model, you must master the art of Marketing.
I started building Unigma in 2015 and I knew that I needed to master this art in order to succeed. Luckily, I had years of practice – I built an awesome marketing team and process, I knew how to deliver SEO (I will publish proof in subsequent posts), have created winning webinars, used Adwords and Bing Ads and tried most of the viable B2B channels that don’t require 5 digit budgets to test. The greatest thing about building a great Marketing process is that everything you do, every click, conversion, read, social interaction is trackable, and you can constantly improve and perfect your process, and spend money only (or mostly) where it matters most.
So if you get excited about growing, and need a way to start Marketing, lets start with the basics. I have put together a channel testing guide that should be a good starting point in your testing process. This guide will make it easy to jump start the mastery of Marketing and your growth.
Let me explain what you will find once you download the guide.
Channel – this is the channel you are testing
Owner – this could be you, or someone on your team who will be responsible for performing the test
Cost -how much you can spend on this channel.
Leads – how many leads this channel test generated
Cost/Lead – cost per lead
Customers – how many customers did this channel generate
Cost/Customer – your cost per customer
This looks fairly simple, but there is a lot to it. I will take the opportunity in the next blog post to talk a bit about what are the basics needed to get this going and help you on your way to start testing your marketing strategies. One of the basics lies in the development of a successful website and tips & tricks on how to reach that goal easily.