MSPs Guide To Growth - 5 Steps To Creating a Successful Website
Wednesday, July 06th 2016 by Kirill Bensonoff
In our previous article, we discussed about how to do IT by the numbers and ideas on how to test and track your marketing activities. The foundation of every online marketing activity is a great website, and there are a number of tools and activities we recommend undertaking prior to launching your first marketing campaign. The keys to success are:

-Converting visitors to Leads or Customers
-Tracking all of the marketing activities
-Figuring out the least expensive channels and focusing on those

There are many aspects involved, and here is what you need to get your web marketing started:

  • 1. Pick a great domain. It can be the name of your company, or a brandable domain. Keep it as short as possible. .COM still rules, though other TLDs, like .IO, are gaining traction in tech circles. Try to find a domain that has been registered for at least 2 years. Sedo is a good place to start.

  • 2. Choose a CMS (content management system). There are four options: WordPress, Joomla, Magento, Drupal. WordPress is usually the best option – most widely adopted, large community, easy to use. Unigma uses WordPress.

  • 3. Engage a designer. If you don’t know one, you can find a freelancer on places like Upwork or

  • 4. Implement Google Analytics or Google Tag Manager and make sure it tracks all your pages. This can be accomplished with a WordPress plugin such as SEO Ultimate.

  • 5. Choose a SEO tool: MOZ, Semrush (my favorite) or  Ahrefs. They all work, so don’t spend too much time evaluating them yet.

  • 6. Another very useful tool is LuckyOrange. This tool comes with a WordPress plugin, and allows you to record your visitors’ sessions, offer polls, and more, at a very reasonable cost.

These are some of the most important fundamentals you need to get started in digital marketing. Remember, ability to track results is of utmost importance – this will help you determine what steps to take next.

In the following article I will talk about the most efficient social media techniques, and how to guide your company/product to new heights. Stay tuned.
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